There’s a lot of talk these days about cause-related marketing and corporate outreach. It seems like every few months there is a new “it” cause out there, but at Teva, we’re a bit of an anomaly, because we’ve been supporting the same cause since our inception 25 years ago: water.

Where you find water, you find life. It’s a simple philosophy, but it relates to a fundamental truth of this world. Ever since we were born on the Colorado River in 1984, we’ve felt a deeply ingrained connection to water. That’s why, in 2011, we’re embarking on our most ambitious effort yet: A Pair for a Foot.

For every pair of Teva shoes sold in 2011, we will help protect a linear foot of global waterways in rivers, lakes and oceans. We are targeting to steward 4.3 million feet/1.3 million meters worldwide by the end of the year.

Teva® is excited to be working with Waterkeeper Alliance and Ocean Conservancy to clean up water in existing channels. In 2011, with each pair of Teva® you buy, the brand will clean one linear foot of water. Stay tuned for more details.